Bec is a passionate primary school teacher with over 15 years of experience working with children of all abilities. Her background in childhood education and her deep belief in the power of play are at the core of everything E&J Toy Co does. She’s seen firsthand how the right toys can spark imagination, build confidence, and support learning in meaningful ways — and that’s what drives her to carefully select each product that makes it into the store.

JP brings his expertise as an eCommerce advisor and tech sales leader, helping turn Bec’s vision into a thriving online space where families can easily find toys that truly make a difference.

Together, Bec and JP combine heart and know-how to create a place where parents can shop with confidence, knowing every toy has been thoughtfully chosen to help children grow, explore, and have fun.