We Believe Learning Should Feel Like Play
Children are naturally curious. They learn by touching, moving, building, testing, imagining and trying again. We believe the right toys can turn those everyday moments of discovery into meaningful opportunities to learn and grow. At E&J, every play kit is chosen with that idea in mind.
Learn Through Play
Play gives children the freedom to explore ideas, solve problems, make connections and discover how the world around them works.
Hands-On Development
From grasping to problem-solving and creativity, hands-on play helps children build important skills through active exploration.
Grow Together
The best play can bring children and parents together, creating moments of discovery, connection and shared joy.
It Started With A Simple Belief
We wanted to make it easier for families to choose toys that were not only fun, but meaningful too.
With children learning and developing so quickly in their early years, it can be difficult to know what to choose, when to introduce it and whether a toy will actually keep a little one engaged.
E&J Toy Co. was created to make that journey simpler. We bring together age-appropriate toys and purposeful activities in thoughtfully curated play kits, helping parents find the right kinds of play for where their child is today.
What Parents Are Saying
Mel
"The moment I opened the wrapping I thought that this was the smartest, unique and most useful gift someone like me could have. Thank you so much for personally delivering it, it's been unboxed and ready to be used with my little one. I will also be sending this as a unique gift in future, definitely better than the standard blankets and clothing!"
Rosette
"Best concept, delivering interactive fundamental activities to create brighter futures. Should be in the home of every young family replacing kids devices!"
Michael
"I've been using this with my newborn, and honestly it's been amazing. My baby is very engaged and curious. It's really helped me navigate early learning."
Emma-Jane
"I received the educational box for my daughter's first birthday and she loves it. Thank you so much. We saw you guys at the One Fine Baby Expo in Sydney a few weeks ago and I couldn't wait to get my hands on them. So thank you again."