{"title":"educational-toys-1-year-old","description":"\u003ch3\u003eEducational Toys for Newborns — Baby Toys 0 to 12 Months\u003c\/h3\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 6.0pt;\"\u003eThe first year of a baby's life is a period of extraordinary development. In just twelve months, a newborn goes from being entirely dependent on their senses to crawling, pulling up, and beginning to communicate. The right educational toys for newborns support this journey — stimulating vision, encouraging reach and grasp, and laying the sensory foundations for everything that follows. At E\u0026amp;J Toy Co, our newborn and baby toy range is selected specifically for this stage: safe, developmentally appropriate, and genuinely engaging for tiny hands and curious eyes.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 6.0pt;\"\u003e \u003c\/p\u003e\n\u003ch4\u003eWhat Do Newborns Need From Toys?\u003c\/h4\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 6.0pt;\"\u003eNewborns are not passive. From the first days, they are actively processing the world around them through sight, sound, and touch. In the early weeks, the best 'toys' are those that offer sensory stimulation — high-contrast black and white patterns for visual tracking, gentle rattles for sound awareness, and soft textural items for tactile exploration. As babies approach 3-4 months, they begin reaching and grasping, making hanging mobiles, play gyms, and teething rings increasingly valuable. By 6-9 months, cause-and-effect toys — push a button, hear a sound — begin to captivate.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 6.0pt;\"\u003e \u003c\/p\u003e\n\u003ch4\u003e[H2] Developmental Milestones and Matching Toys\u003c\/h4\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 6.0pt;\"\u003e \u003c\/p\u003e\n\u003ctable class=\"MsoNormalTable\" border=\"1\" cellspacing=\"0\" cellpadding=\"0\" width=\"624\" style=\"width: 468.0pt; border-collapse: collapse; border: none; mso-border-alt: solid windowtext .5pt; mso-yfti-tbllook: 1184; mso-padding-alt: 0cm .5pt 0cm .5pt; mso-border-insideh: .5pt solid windowtext; mso-border-insidev: .5pt solid windowtext;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"mso-yfti-irow: 0; mso-yfti-firstrow: yes;\"\u003e\n\u003ctd width=\"187\" valign=\"top\" style=\"width: 140.0pt; border: solid #CCCCCC 1.0pt; mso-border-alt: solid #CCCCCC .25pt; background: #2E5F8A; padding: 4.0pt 7.0pt 4.0pt 7.0pt;\"\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 10.0pt; color: white;\"\u003eAge Stage\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd width=\"437\" valign=\"top\" style=\"width: 328.0pt; border: solid #CCCCCC 1.0pt; border-left: none; mso-border-left-alt: solid #CCCCCC .25pt; mso-border-alt: solid #CCCCCC .25pt; background: #2E5F8A; padding: 4.0pt 7.0pt 4.0pt 7.0pt;\"\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 10.0pt; color: white;\"\u003eRecommended Toy Types\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"mso-yfti-irow: 1;\"\u003e\n\u003ctd width=\"187\" valign=\"top\" style=\"width: 140.0pt; border: solid #CCCCCC 1.0pt; border-top: none; mso-border-top-alt: solid #CCCCCC .25pt; mso-border-alt: solid #CCCCCC .25pt; padding: 4.0pt 7.0pt 4.0pt 7.0pt;\"\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 10.0pt; color: black;\"\u003e0-3 months\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd width=\"437\" valign=\"top\" style=\"width: 328.0pt; border-top: none; border-left: none; border-bottom: solid #CCCCCC 1.0pt; border-right: solid #CCCCCC 1.0pt; mso-border-top-alt: solid #CCCCCC .25pt; mso-border-left-alt: solid #CCCCCC .25pt; mso-border-alt: solid #CCCCCC .25pt; padding: 4.0pt 7.0pt 4.0pt 7.0pt;\"\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 10.0pt; color: black;\"\u003eHigh-contrast picture books, black and white cot cards, soft rattles, hanging mobiles with bold patterns\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"mso-yfti-irow: 2;\"\u003e\n\u003ctd width=\"187\" valign=\"top\" style=\"width: 140.0pt; border: solid #CCCCCC 1.0pt; border-top: none; mso-border-top-alt: solid #CCCCCC .25pt; mso-border-alt: solid #CCCCCC .25pt; padding: 4.0pt 7.0pt 4.0pt 7.0pt;\"\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 10.0pt; color: black;\"\u003e3-6 months\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd width=\"437\" valign=\"top\" style=\"width: 328.0pt; border-top: none; border-left: none; border-bottom: solid #CCCCCC 1.0pt; border-right: solid #CCCCCC 1.0pt; mso-border-top-alt: solid #CCCCCC .25pt; mso-border-left-alt: solid #CCCCCC .25pt; mso-border-alt: solid #CCCCCC .25pt; padding: 4.0pt 7.0pt 4.0pt 7.0pt;\"\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 10.0pt; color: black;\"\u003ePlay gyms with hanging toys, teething rings, soft crinkle books, textured sensory balls\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"mso-yfti-irow: 3;\"\u003e\n\u003ctd width=\"187\" valign=\"top\" style=\"width: 140.0pt; border: solid #CCCCCC 1.0pt; border-top: none; mso-border-top-alt: solid #CCCCCC .25pt; mso-border-alt: solid #CCCCCC .25pt; padding: 4.0pt 7.0pt 4.0pt 7.0pt;\"\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 10.0pt; color: black;\"\u003e6-9 months\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd width=\"437\" valign=\"top\" style=\"width: 328.0pt; border-top: none; border-left: none; border-bottom: solid #CCCCCC 1.0pt; border-right: solid #CCCCCC 1.0pt; mso-border-top-alt: solid #CCCCCC .25pt; mso-border-left-alt: solid #CCCCCC .25pt; mso-border-alt: solid #CCCCCC .25pt; padding: 4.0pt 7.0pt 4.0pt 7.0pt;\"\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 10.0pt; color: black;\"\u003eStacking cups, simple shape sorters, bath toys, board books, musical cause-and-effect toys\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"mso-yfti-irow: 4; mso-yfti-lastrow: yes;\"\u003e\n\u003ctd width=\"187\" valign=\"top\" style=\"width: 140.0pt; border: solid #CCCCCC 1.0pt; border-top: none; mso-border-top-alt: solid #CCCCCC .25pt; mso-border-alt: solid #CCCCCC .25pt; padding: 4.0pt 7.0pt 4.0pt 7.0pt;\"\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 10.0pt; color: black;\"\u003e9-12 months\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd width=\"437\" valign=\"top\" style=\"width: 328.0pt; border-top: none; border-left: none; border-bottom: solid #CCCCCC 1.0pt; border-right: solid #CCCCCC 1.0pt; mso-border-top-alt: solid #CCCCCC .25pt; mso-border-left-alt: solid #CCCCCC .25pt; mso-border-alt: solid #CCCCCC .25pt; padding: 4.0pt 7.0pt 4.0pt 7.0pt;\"\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 10.0pt; color: black;\"\u003ePush-along walkers, activity cubes, nesting toys, peg puzzles, soft building blocks\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 6.0pt;\"\u003e \u003c\/p\u003e\n\u003ch4\u003eSafety First: What to Look for in Baby Toys\u003c\/h4\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 6.0pt;\"\u003eAll toys for newborns and babies should meet Australian safety standards (AS\/NZS). Specifically, look for:\u003c\/p\u003e\n\u003cp class=\"MsoListParagraph\" style=\"text-indent: -18.0pt; mso-list: l0 level1 lfo1; margin: 0cm 0cm 3.0pt 36.0pt;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e•\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e       \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003eNo small parts that could be a choking hazard (test: if it fits in a toilet roll tube, it's too small)\u003c\/p\u003e\n\u003cp class=\"MsoListParagraph\" style=\"text-indent: -18.0pt; mso-list: l0 level1 lfo1; margin: 0cm 0cm 3.0pt 36.0pt;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e•\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e       \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003eNon-toxic materials and finishes — especially important for toys that go in the mouth\u003c\/p\u003e\n\u003cp class=\"MsoListParagraph\" style=\"text-indent: -18.0pt; mso-list: l0 level1 lfo1; margin: 0cm 0cm 3.0pt 36.0pt;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e•\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e       \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003eNo sharp edges or points\u003c\/p\u003e\n\u003cp class=\"MsoListParagraph\" style=\"text-indent: -18.0pt; mso-list: l0 level1 lfo1; margin: 0cm 0cm 3.0pt 36.0pt;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e•\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e       \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003eSecure battery compartments if the toy is electronic\u003c\/p\u003e\n\u003cp class=\"MsoListParagraph\" style=\"text-indent: -18.0pt; mso-list: l0 level1 lfo1; margin: 0cm 0cm 3.0pt 36.0pt;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e•\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e       \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003eAge labelling — follow it as a guide but also consider your individual child's development\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 6.0pt;\"\u003e \u003c\/p\u003e\n\u003ch4\u003eFrequently Asked Questions — Newborn Educational Toys\u003c\/h4\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eWhat is the best educational toy for a newborn?\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 6.0pt;\"\u003eHigh-contrast visual toys are consistently recommended by developmental experts for newborns. A baby's vision is blurry at birth and focuses best at 20-30 cm — the distance between their face and a carer's. Black and white picture cards or a high-contrast mobile placed at this distance are excellent starting points.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 6.0pt;\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eWhen should I introduce educational toys?\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 6.0pt;\"\u003eImmediately from birth. You do not need to wait until a baby is 'old enough' — even gentle sensory engagement with a soft toy or soft music in the early days supports brain development.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 6.0pt;\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eHow many toys does a newborn need?\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 6.0pt;\"\u003eLess than you might think. Newborns do not need a room full of toys. Two or three high-quality sensory items rotated regularly are more stimulating than a large pile of toys that quickly loses novelty.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 6.0pt;\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eAre electronic toys good for babies?\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 6.0pt;\"\u003eIn moderation. Toys with lights and sounds can be engaging, but experts recommend that the majority of baby toy time involve hands-on, interactive play rather than passive watching. Choose electronic toys where the baby's action causes the effect, rather than toys that simply play on their own.\u003c\/p\u003e","products":[{"product_id":"13-18-months","title":"13-18 Month Educational Toy Kit","description":"\u003cp\u003eBetween 13 and 18 months, children experience rapid cognitive and motor development, expanding their vocabulary, following simple instructions, and refining hand-eye coordination. The 13-18 Month Developmental Toy Box offers new challenges in balance, object permanence, and spatial awareness. Each toy is thoughtfully designed to stimulate curiosity, promote language development, and nurture creativity and independent exploration.\u003c\/p\u003e\n\u003cp\u003eThese manipulative toys encourage problem-solving while enhancing fine motor skills, making playtime both fun and a key part of your child's growth!\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"ejtoyco","offers":[{"title":"Default Title","offer_id":45481473147121,"sku":"EJ-TOY-13-18M-101","price":130.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/8264\/9585\/files\/4_daf4e9ec-7b46-4554-b4d5-601db1961404.png?v=1768724903"},{"product_id":"19-24-months","title":"19-24 Month Educational Toy Kit","description":"\u003cp\u003e\u003cspan\u003eFrom nineteen to twenty-four months, your little one experiences exciting cognitive and fine motor development, improving problem-solving skills and gaining greater control over their movements. This toy set will support your child in confidently navigating various situations, identifying differences, and enhancing fine motor skills through engaging play!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"ejtoyco","offers":[{"title":"Default Title","offer_id":45481473802481,"sku":"EJ-TOY-19-24M-151","price":120.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/8264\/9585\/files\/3_30ffbdc1-cdde-43ab-9145-8eee2dddac91.png?v=1768724872"}],"url":"https:\/\/www.ejtoyco.com\/collections\/1-2-year-olds.oembed","provider":"E\u0026J Toy Co","version":"1.0","type":"link"}